Your Gift of Luck

This branding campaign was built around the gifting theme, an important pillar for Pig & Hen as a brand. Together with the Art Director, I developed and executed one of the campaign concepts, focusing on Pig & Hen’s reputation as the go-to gift for those who value style, quality, and meaning.
This project was an exploration of how the senses heighten the act of gifting. Your Gift of Luck immerses viewers in the tactile, visual, and auditory sensations that make giving a gift a deeply personal experience.
I was responsible for the video production, resulting in a main campaign video created for the website as well as an advertisement video designed for online campaigns.