New Amsterdam collection

Pig & Hen | Fall \ Winter ‘24 Campaign

For Pig & Hen’s winter campaign, I collaborated closely with the Art Director to bring the concept for The New Amsterdam Collection to life. The idea behind this campaign was to highlight the historic connection between the Netherlands and the United States, which tied seamlessly into Pig & Hen’s storytelling. To emphasize this heritage, we traveled to New York, once a vital trade route and symbolic link between the two nations.
I was responsible for both the photography and the video content. The final content was produced for use across multiple channels, both online and offline.

Models: Jacob Malawau & Nathalie Patty