For Pig & Hen’s Spring/Summer 2021 campaign, I collaborated with the creative team to define the direction for a story set in the heart of Tuscany. Among rolling hills and cypress-lined roads, Tuscany revealed itself as a place where time slows and beauty lingers in every detail. Between the vineyards and sunlit villages, we uncovered a story of heritage, craftsmanship, and the gentle rhythm of Italian life.

I was responsible for both photography and video content. The campaign assets were developed for use across multiple platforms, from digital channels to offline campaigns. Model: Jacob Malawau